Consumer would prefer not to pay for media
Nearly half of consumers (49%) expects not to have to pay for media services in 2025, for traditional media (48%) such as movies, television, music, radio, news and sports from before the internet, as well as new digital media (47%), such as online social media.
These are the results of the new research State of Customer Service in 2015 by Xerox.
According to the research amongst 6000 consumers in media, telecom and technology in France, Germany, the Netherlands, the UK and the USA. At the moment 43% of consumers pays for access to their favourite media channels. Two thirds (66%) of all users of these paid services does not think that the quality of media content will be available free of charge within the coming 10 years. The research also states that the use of internet will not decrease within the coming 10 years. More than two third of consumers (69%) predicts that internet access will become a basic need.
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