Customise your SEAT with interactive bus shelter

JCDecaux is running an interactive ad campaign for car manufacturer SEAT. The public waiting for the tram can, with their smartphones, choose colours and accessories for their ´own´ SEAT. An internet connected screen is attached to the bus shelter. Via an option menu with colour packs the public can make the car change colour. Also the glass screen of the bus shelter can change, thanks to edgelight technology, into the same colour as the car. It is also possible to choose and manage lights, alarm and horn of the car. Watch the video to see how this works.