Digital Asset Management: King content´s clever little helper

ADAM Forrester DAM reportManaging and disseminating content is crucial for any publication. Especially if this content is being disseminated via multi channel publishing it can be very complex, time intensive and costly.
Digital Asset Management systems can help. From a simple plug-in such as Canto´s Flight by Cumulus DAM systems to enterprise ready systems such as by ADAM Software or Adobe.
ADAM software offers a Forester Wave report with a good overview of what is available and which criteria help you find the best solution. The report can be downloaded after registration via this ADAM link.
What is most remarkable is that the systems are good for one or more market segments and, further on in the report, that there are no bad systems. The quality is very much dependent on the supplier, with some who don´t offer good support and there are suppliers that have stopped the further development of the product. That could be fatal in an ever changing world, especially social media publishing.

 

 


 

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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