Digital technology in labelling will result in more sales
Packaging is a growth market and labelling is one of the more profitable segments. Not just because of the digital label presses such as the Screen True Jet L350UV, the Xeikon 3000 or the HP Indigo WS4000 which are able to do small quantities, fast delivery times and affordable personalization, but also because of the possibilities the new digital technologies offer the market. From app readable bar codes offering more product information to allergy sensors. Techrepublic editor Lyndsey Gilpin listed a number of these in the article which can be read via this link.
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