Door-to-door advertising folder still going strong

A whopping 13 million Dutch people read door-to-door advertising. Of course they also do this digitally, but the door-to-door paper version remains popular. Compared to last year the digital folder is gaining popularity, but 55% of Dutch people only the paper version only. These are the results from the NOM Folder Monitor 2017 based on research by Gfk. Door-to-door advertising is as powerful as ever.
It still pays to advertise with door-to-door paper folders since they are being read very well. But they are not only being read, people who read them do something with them: they make a purchase. Results of the research show that the folder is the most important way of getting people to make a purchase. 43% of households decide what they buy based on the folder – paper as well as digital.