Duomedia receives award for Xeikon campaign

The bi-yearly Belgium IBIS Communication award has been won by Duomedia for the Xeikon campaign. The campaign was designed to advertise the Xeikon Café packaging innovations. Clever use of social media resulted in double the amount of visitors compared to the previous event.  Xeikon Café is an event where visitors can experience digital label and packaging solutions. According to Duomedia´s Lutt Willems the importance of personal contact remains despite the growing number of communication channels. One of the elements of the campaign was the Xeikon Selfie. Visitors taking a selfie were able to print it onto the label of a bottle of Belgian beer which they could take home. The label was printed there and then with a Xeikon label printer. This allowed Xeikon to show their technology whilst making use of the very popular social media hype.