The end of the British postcard

The British newspaper The Daily Telegraph announced “the end of the postcard”. They did so because of hte news that J Salmon, the oldest postcard producer in the UK, will cease to exist after 140 years.
The postcard printer is dealing with a very difficult market. People send their holiday greetings via social media such as Facebook and Instagram. The other issue is that people take shorter holidays now which means they have returned home long before the postcard arrives.
Charles and Harry Salmon are the fifth generation leading this family-run company. Their ancestor J Salmon started printing postcard in 1880. The new generation does not want to continue the company. The 50 employees of the company will continue to work until December this year. The company will close its doors then. They are still looking for a buyer for the five colour B1 Komori press which they used to print the last postcards over the past few years.

Source: Printweek