HP has launched its HP PageWide Web Press T235 HD, an entry-level inkjet web targeted commercial printers.

The T235 HD is a low total-cost-of-ownership platform for publishing, production mail and commercial print needs. It can be upgraded to the HP PageWide Web Press T240 HD for increased productivity.

“With the introduction of the HP PageWide T235 HD, it’s easier for more PSPs to make the analog to digital transformation,” said Eric Wiesner, general manager of HP PageWide Industrial Division. “As the HP PageWide Web Press platform reaches a milestone of 210 billion customer-printed pages, it further reinforces the market’s adoption of HP Thermal Inkjet technology.”The press prints at a maximum speed of 122m/min in performance mode and 61m/min in quality mode, which is around half the maximum speed that the HDNA technology is rated for and around 25% slower than the T240.

“HP’s high-volume PageWide solutions allow print service providers to add greater value to high-volume data-driven print communications with uncompromising performance and color quality that brands demand,” said Wiesner. “The HP PageWide T235 HD makes it possible to deliver cost-efficient, relevant and targeted print that engages customers in more creative ways.”

“We found an opportunity at a lower end where we could offer a lower-speed entry-point for some of those print service providers that may now be entering the market,” said PageWide director of marketing and business development David Murphy.

Source: FESPA