Label market moves to digital inkjet

The big label brands have followed the same strategy for years, printing large volumes. The long runs made sure that cost price was low. In current times of fast changing markets, increasingly diversified products and in-shop personalization (share a coke) big volumes are no longer efficient.
Digital printing can play an important part in keeping the cost of small volumes low and delivery times short. Digital printing allows for a quicker response to the clients´ wishes. Research shows that a more segmented product offering is what the consumer wants.
Screen has developed a fast digital label press which is capable of printing labels of unprecedented quality at a speed of 50 metres a minute with a width of 350 mm.
The Truepressjet L350UV is an industrial digital press which matches the era of fast changing marketing.

Wim Koning, sales manager at Screen Europe will be more than happy to talk to you about the quality of this new Screen press. Mail: wim.koning@screeneurope.com