Landa sells its most promising technology, Metallography, to Altana
One of the most spectacular presentations at drupa was Landa´s Metallography. Based on Landa´s Nanoprint technology Metallography makes it possible to digitally print sparkling metal colours exactly there where you want them. This characteristic, together with the unbelievably thin layer of metal parts, makes Metallography a technology to watch.
Landa has now sold this technology to Altana, a German chemical company who is part owner of Landa. Perhaps that is the reason why they could acquire this promising technology so soon after its launch. Altana will dedicate a new division to Metallography to rapidly conquer the traditional foil technology market. Read more about the acquisition in the press release below.
Press Release
Wesel (Germany) / Rehovot (Israel), February 21, 2017 – The Landa Group and ALTANA AG today announced that ALTANA has acquired Landa’s Metallography technology. First unveiled by Landa at the Drupa printing exhibition in June, 2016, this novel technology for producing metallized graphics is a sustainable alternative to foil-transfer processes, enabling metallization graphics at up to half the cost of conventional foil stamping. Landa will progressively transfer the remaining development and engineering work to ALTANA’s ACTEGA Coatings & Sealants division, who will be bringing the Metallography technology to market in the coming years.
“We are excited about this acquisition, which opens up new growth opportunities for ALTANA and strengthens our position as a leading solution provider for the printing industry,” stated Martin Babilas, CEO, ALTANA. “We are looking forward to our continued close and trustful cooperation with Landa as we prepare to bring this promising technology to market”.
Dr. Roland Peter, President of the ALTANA division ACTEGA Coatings & Sealants, added: “Landa’s Metallography technology has the potential to become a sustainable mainstream technology for metallization graphics, supplanting foil-transfer in applications such as labels and folding cartons.” The novel Metallography technology is both economically attractive and environmentally sustainable, saving a significant amount of material, cost and production time compared to the conventional cold foil and hot foil stamping technology.
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