Mass personalisation: 200,000 unique cans

Bud Light will get extra special attention at the Mad Decent Block Party 2015 music festival. 200,000 beer cans will be printed with a unique, colourful design targeting the hip and young. HP SmartStream Mosaic software will be used to make this possible. The software enables millions of designs based on a few basic designs. 31 designs form the basis of 31 million possible design which will be printed on the 200,000 cans, all unique. The special edition designs will be printed on the HP Indigo digital press.