Mumm combines physical and digital world

Especially designed for the Monaco Grand Prix: world´s first digitally connected champagne bottle. When the bottle is uncorked images appear on big screens via a small transmitter on the bottle. Mumm Champagne will use this technology at other events as well.
Maison Mumm has a rich history in innovation, both in the creation of first class champagnes as well as in cooperating with pioneers who are not afraid to go further in their search for excellence.
There is, however, not much chance that the bottles will be sold in the shops.