NASA 1970 Graphics Manual: how to apply and sell a house style

Rob van den Braak/23/04/2016/,

Nasa Graphics Manual 1970Graphic designers count the NASA 1970 Graphics Manual as the benchmark, and regularly used example, of how a house style should be applied and possibly sold.

There were only 40 copies of this manual at the time which are now worth a fortune. Thanks to designers Jesse Reed and Hamish Smyth, who collected nearly a million dollars via Kickstarter, a replica of the manual is now available for $79. A free PDF is also available from our downloads page. A must-read if you are looking for inspiration, or after a good example of what a graphics standard manual should look like.

 



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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).

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