New colour: Pantone Minion Yellow

Rob van den Braak/16/09/2015/Design, Marketing/Advertising

minion Due to the success of the Minions movie this summer, Minions have become so popular that Minion yellow is now an officially recognised Pantone colour. Film makers Illumination Entertainment and Universal Pictures, together with Pantone, have produced a yellow which is as close to the yellow animations as possible. Minion yellow, also called vitamin yellow, expresses “hope, joy and optimism”. Minion yellow has the reference 116C on the new Pantone colour fan.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).