New Ikea app with wishlist

The new Ikea app went live last week. According to marketing site Emerce the renewed app will replace the old one which was rated very low by consumers. The new app offers a grocery list of a kind. The consumer can fill it in at home and the app guides you through the most efficient route in the Ikea shop. For product information the consumer can scan the product code and the app will show any local offers. Wifi is free in the Ikea shops if one is in the possession of a store card. The app is available for free download from iTunes and Google Play.
Ikea seems to increasingly choose a cross media market approach. The Ikea catalogue has been digitized for iPad and enriched with AR (augmented reality).