New way of interactive printing

Researchers from Media Innovation Studio of British University of Central Lancashire have come up with a new form of interactive printed matter. By touching the conductive ink used the reader can view the accompanying audio or video on their mobile phones. A so-called Ekko is necessary to do this. EKKO consists of a clip, a companion app and a publishing platform. The EKKO clip recognizes touch and connects the page with a web-based content management system and analytics suite. Apart from the value add to printed content, it also gives the publishers insight into what people read.