Oculto: glow in the dark beer label 

Label producer Inland Packaging has developed a special label for mysterious – tequila flavoured – beer brand Oculto from Anheuser-Busch breweries. The image of the mask on the interactive label lights up when the drinker holds the bottle. Printed electronics have been added to the smart label, as well as LED lights, paper batteries and a micro switch. The switch reacts to the pressure of the bottle being held after which the LED lights light up the mask. Click here to see the effect.