What the print industry can learn from a luxury bag brand

Just like the print industry bag makers are dealing with a saturated market where cheap copies push down margins. The solution found by 1Ateltier, a startup that combines digital technology and craftsmanship, is combining quality and intensive internet marketing. The ease of ordering via the web combined with quality which previously could only be found in luxury brands such as Chanel or Hermes has ensured a flying start for the 1Atelier. The parallel with the print industry is easier than expected. There has to be a market for better greeting cards, bound photobooks, unique business cards and other printed materials. A market that wants quality and the speed of ordering and delivery they are accustomed to because of the internet and is willing to pay for this. Read 1Atelier´s story via this link and be inspired to look for that market for your own enterprise.