Print Power and Two Sides Essential Knowledge Day

The Essential Knowledge Day is a new fixture in the Print Power and Two Sides calendar, developed to explore some of the challenges we face today and how these will impact our industry.

The Print Power and Two Sides campaigns deliver messages about the effectiveness of print to a new generation of marketers whilst also reassuring paper users everywhere that print and paper is an attractive and sustainable means of communication.

We’ve taken new data regulations, opportunities for door drop media and direct mail, and the success of the Keep Me Posted campaign to maximise mail volumes, as our topics for the day. We will also look at the tools and materials in our campaigns and how they can help you to develop your own marketing strategies.

Speakers/ Agenda

Informed Consent and Trust.
Jason Cromack, late of DST and Lateral, and now of MyLife Digital, will explain the potential impacts of the new General Data Protection Regulation (GDPR) coming into effect in 2018 to strengthen and unify data protection for consumers within the European Union. Is this an opportunity for print? Are you able to advise and help your clients? And is your own business ready?

New Opportunities for Delivered Mail. 
Mark Davies, Managing Director, Whistl will explain why Door Drop media has grown and, using recent research, reveal the return on investment mail delivers.

Protecting the Consumers Right to Choose Mail. 
Judith Donovan CBE heads the Keep Me Posted campaign and Royal Mail Strategic Mailing Partnership, and will explain how the campaign engages government and industry that consumers have a right to receive printed mail.

Marketing Resources, Tools and Working Together.
We will explain the tools and resources the campaigns have developed to help your business and sales teams promote print. We generate all the content you need for your annual marketing and social media campaigns.

With an overview of our Greenwash work, tackling organisations who make untruthful statements about the environmental impacts of print and paper, and our wider activities, we explain how our industry collectively must continue to promote the effectiveness and sustainability of print media

For further information or train travel instructions, please contact Tandy on tsw@twosides.info or 01327 262920