Printed information makes readers smarter

Rob van den Braak/13/07/2017/Marketing/Advertising, Publishing

Neurological studies have proven that printed information is not only more powerful than screen information, it also makes the reader smarter. This is because people are able to absorb printed information better. The emotional reaction to printed information is stronger than to digital information. Learn more about these remarkable facts in the publication by Paul Simpson in Print Power issue 13 via this link.

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Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).