Search engines less important in finding products

A recent study by Carat, one of the world´s leading independent media planning and buying specialists, show that search engines continue to play a less important role in finding products. More than 50% of users rely on finding information on sites they trust such as BBC and Amazon. It is a trend that we see as well on our Blokboek.com site where the amount of returning visitors continues to grow, just like the time they spend on the site.