The search for missing persons with Pokémon Go

Interns at BBH London are using the Pokémon Go craze to draw attention of missing persons.

The campaign has been designed by the Missing People organisation: an independent charity which searches for missing persons on behalf of their friends and family.

It consists of vinyl posters of missing people that borrow the look and feel of Pokemon balls to target gamers in the area the at-risk individual was last spotted, asking anyone with information to call the charity’s free helpline.

The posters were placed on the floor to be most visible to Pokemon gamers looking down at their phones, and will also run in high visibility sights in popular Pokemon hotspots as well as transport hubs, including London’s Waterloo station.