Statista: Digital media use surpasses TV use

Last year for the first time American digital media were used more than TV. Adults used digital media for 4:40 hours and TV for ´only´ 4:31 hours. Statista´s graphics show that digital media make up for the loss which newspapers and magazines suffered. It seems an unstoppable trend which will get another push with smart TVs. For creative communicators this means that using adaptive design to make content suitable for any device is an absolute must. blokboek.net uses this technology on its new multi language site, which isn´t perfect yet, but we´re working on it.