Tablets in education and the influence of print
Tablet giants Google and Apple are putting a lot of effort into pushing tablets for education. Google´s success with its Chromebooks has influenced the amount of paper materials already. But there is more to it. Children and students using a tablet for their education will become fluent in this type of communication. They have the advantages of electronic publications, the interactiveness, fast updates, empty schoolbag and specifically targeted content. This seems bad news for printers. The students do, however, also experience the negatives such as internet and electricity dependency. The other advantages of printed information can also play a key role, such as the touch and feel of a real book, reading where and when you want without the interruption of mail and social media and borrowing and lending real books.
Tablets and smartphones will have their place in multichannel publishing and print can certainly add to that, especially if cost, quality and distribution are perfect. New technologies such as production inkjet, a perfect workflow which supports content for different media, will be a weapons with which modern printers can keep their place in the chain of communications, and even strengthen it.
Because, after all, together we have more than 1000 years of experience in the distribution of content.
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