Testing out the taxi as billboard

The Heineken Experience, previously a Heineken brewery which was transformed into an interactive journey through the Heineken world, in cooperation with taxi service Cabture and Amsterdam Taxi Service (TCA), has revamped two taxis into driving billboards with a TaxiTop ad for the Heineken Experience.

TaxiTop, well-known in New York, replaces the taxi roof light to become advertising space. This means that the Heineken Experience advertising is visible above all other traffic.
The taxis have been in use in Amsterdam since mid April and will continue until the end of July. It is a TaxiTop pilot in cooperation with the municipality of Amsterdam and Iamsterdam to see if TaxiTop fits into the Amsterdam atmosphere and makes the taxis easier recognisable.