Wine label tells the story of Australia

Wine label 19 Crimes has invented an original way to draw attention to itself. By using augmented reality the customer gets a history lesson whilst drinking the wine. Requirement is an app which can be downloaded via the Apple app store and Google Play.
Every label has a mugshot of one of the first 19 convicted criminals who were banned to the British colony and founded a new country. By holding the smartphone against the label the consumer will get a unique personal story about the first Brits who populated Australia.