Xerox and the miracle of multi channel publishing
Xerox not only took the important step to introduce two different companies to the New York Stock Exchange. It also emphasised the importance of multi channel publishing with a remake of their 40 year old Brother Dominic marketing campaign. With the scan and send function Brother Dominic distributes his carefully written and illustrated incunable all over the world. A perfect advertisement which shows that creativity, print and digital can be a perfect combination. Watch the funny video on our videos page.
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