Xerox PARC develops smart stickers with sensors

Rob van den Braak/10/05/2017/Diversen, Marketing/Advertising, Packaging

Stickers are becoming smarter with PARC´s new invention. PARC is Xerox´s research and development arm. The sensors can measure temperature, air quality, humidity and more and are powered by RF energy. This will surely result in a new market. The American government also believes in it and has offered 19 million USD for the project which will save energy and the environment. Practical solutions in our industry are numerous such as storage of paper, inks and printed information.

Rob van den Braak

Printer’s devil (1964), phototypesetter, offsetprinter, teacher of graphic techniques, salesmanager, productmanager, trade journalist, founder of BlokBoek e-zine (2011). But above all husband, father, friend and lover of life in southern Spain (since 2010).