Xerox is building a bridge
The world is changing and the way we communicate has become dramatically different says Xerox. We live in a mobile world. That is reality. This has a significant influence on the printing industry. Print is a bridge between the physical world and the digital world.
Xerox sees the document market as 50 billion printed pages worldwide with only 2 percent of these produced digitally.
Xerox´s theme for drupa is Let the Work Flow in Hall 8B. The company shows inspirational product for various market segments.
Xerox´s future technology focuses on inkjet. They will introduce a sheet inkjet press named Brenva. The second announcement is an inkjet printer named trivor 2400. All products are based on the Impika platform which was acquired by Xerox.
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